BI Insights

How Big Data Analytics Is Solving Big Advertiser Problems

16 May, 2017

How Big Data Analytics Is Solving Big Advertiser Problems

After several years of cautious enthusiasm, the marketing and advertising technology sector is now embracing big data in a big way. That’s the good news. The obstacle is that most companies and brands still lack the expertise necessary to analyze huge amounts of data and make it actionable. According to a 2015 survey, most companies seek a specialized skillset that is normally not found in most a typical ad agency. In plain English, these companies are collecting data they don’t yet know how to use. That’s the bad news.

Read full story

Related Articles

22 January, 2013

A New Game: Marketing in a Big Data World

Publication: Tibco Spotfire

Shared:

26 March, 2013

It's Not The Size Of Your Data That Counts...

Publication: Econsultancy

Shared:

26 March, 2013

Three Myths About Big Data And Marketing

Publication: Huffington Post

Shared:

24 April, 2013

The End of Judgment? Big Data Analytics Still Needs People

Publication: Forbes

Shared:

5 June, 2013

Data Analysis: A Battlefield For Retailers And CPG Firms

Publication: Trends and Outliers

Shared:

The BI Guru
Presented by