19 April, 2016
Analytics Increasingly Seen Embedded In Apps
Demand for embedded analytics is surging, according to a new industry study that found a growing number of user want analytics integrated with applications. Further, that combination translates into a greater use of embedded analytics, nearly double that of business intelligence tools, the study found.
The embedded analytics study released in mid-April by vendor Logi Analytics also noted that the trend toward embedded tools is being driven by the view that an application’s value is tied to data and the analytical tools available with an application. Forty-five percent of respondents cited the intrinsic value of embedded applications, up from 35 percent two years ago, the company reported.