BI Insights

A New Game: Marketing in a Big Data World

22 January, 2013

A New Game: Marketing in a Big Data World

Marketing departments everywhere are grappling with a sharp paradigm shift.

They used to be the sole rulers of their brands’ domains, with iron-clad control of the messages distributed about their products. Now, consumers have wrestled the power away from marketing departments as they flock to social networks, forums and other digital outlets on a variety of devices to broadcast their frank opinions about products and services.

Read full story

Related Articles

26 March, 2013

It's Not The Size Of Your Data That Counts...

Publication: Econsultancy

Shared:

26 March, 2013

Three Myths About Big Data And Marketing

Publication: Huffington Post

Shared:

24 April, 2013

The End of Judgment? Big Data Analytics Still Needs People

Publication: Forbes

Shared:

5 June, 2013

Data Analysis: A Battlefield For Retailers And CPG Firms

Publication: Trends and Outliers

Shared:

11 July, 2013

Telecom Analytics: AT&T Considers Selling Usage Information; Big Data Status

Publication: RCR Wireless

Shared:

The BI Guru
Presented by