BI Insights

5 Platforms For Location-Based Listening & Analytics

18 June, 2013

5 Platforms For Location-Based Listening & Analytics

With more than 400 million tweets being sent worldwide each day, merchants and brands are desperate to cut through the clutter. A number of platforms are being developed that combine social media monitoring with location-based analytics, helping marketers pinpoint relevant messages in their own cities and regions. Here are five examples of these hybrid tools.

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