13 March, 2013
4 Ways Big Data Can Help Ecommerce Merchants
Collecting Big Data is the easy part. Storing, organizing, and analyzing it is much more complex. Sources can be as diverse as Facebook, Twitter, CRM software, AdWords, and your own website. Making sense of it can be overwhelming without analytical tools.
Big Data can be most useful in analyzing a customer’s shopping and purchasing experience, which can help a merchant in the following four ways.