5 May, 2015
3 Ways Mobile Is Impacting Your Marketing Right Now
Your company has become a mobile experience for customers whether you are ready for it or not. Today’s multi-device consumer is increasingly accessing your information, messaging and ads on a mobile device. Your challenge is how to utilize mobile to take consumer experiences to a higher level.
1. Mobile Has Changed the Path to Purchase
According to retail strategy and marketing firm InReality’s report, “Reality of Retail”, it was noted that;
The following three types of conversations were identified as critical;
- 71% of shoppers who use loyalty programs still use their mobile for price comparisons.
- 88% of consumers say they trust online reviews as much as personal recommendations.
- And, “technology, especially mobile, is having an impact on the store—changing the shopper’s path to purchase.”