28 February, 2013
3 Common Mistakes Marketers Make With Their Analytics
Mo Analytics, Mo Problems — other than a terrible use of the great Notorious B.I.G. song, this phrase accurately reflects how marketers feel about their analytics. If marketers aren’t versed in the finer details of the different metrics, they can easily draw the wrong conclusions with their on-page optimization and reporting. However, marketers often incorrectly assume that it’s a good measure for customer engagement because more is always better, right?