BI Insights

3 Common Mistakes Marketers Make With Their Analytics

28 February, 2013

3 Common Mistakes Marketers Make With Their Analytics

Mo Analytics, Mo Problems — other than a terrible use of the great Notorious B.I.G. song, this phrase accurately reflects how marketers feel about their analytics. If marketers aren’t versed in the finer details of the different metrics, they can easily draw the wrong conclusions with their on-page optimization and reporting. However, marketers often incorrectly assume that it’s a good measure for customer engagement because more is always better, right?

Read full story

BI by Role
+

The BI Guru
Presented by

Related Articles

9 April, 2013

CMOs Set To Spend More On New Tech Than CIOs

Publication: Wired

Shared:

16 October, 2014

Adoption Of In-Memory Computing, A Better Choice For SMEs Analytical Capabilities

Publication: Enterprise Apps Today

Shared:

16 October, 2014

Big Data Top Priority, Not The Case For Predictive Analytics

Publication: Information Management

Shared:

16 October, 2014

Big Data Glut Fuels New Analytic Tools, Services And Start-ups

Publication: Forbes

Shared:

17 October, 2014

Can Data And Analytics Help Create Lifelong Customers?

Publication: Forbes

Shared: