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​Alibaba Launches Big Data Anti-Counterfeiting Alliance

17 January, 2017

​Alibaba Launches Big Data Anti-Counterfeiting Alliance

Samsung and Huawei are among those signed up to help Alibaba thwart the selling of counterfeit goods on its online platforms by using big data analytics.

Alibaba Group has announced a Big Data Anti-Counterfeiting Alliance that will use big data in a bid to end the sale of counterfeit goods on the ecommerce giant’s online platform.

The company already has local heavyweights Huawei, as well as Samsung on board, with the 20 member-strong alliance receiving strong support from brands, trade associations, intellectual property experts, and regulators, in addition to support from government bodies and law enforcement agencies in China.

According to Jessie Zheng, Alibaba Group chief platform governance officer, the alliance aims to pool resources and increase collaboration to promote a safe and healthy global ecommerce ecosystem where brands are protected from “IP pirates”.

In return, brands and other members of the alliance have committed to share their expertise on IP authentication and anti-counterfeiting data with Alibaba.

“The most powerful weapon against counterfeiting today is data and analytics, and the only way we can win this war is to unite,” Zheng said.

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